The Saudi Gate – Your Trusted Partner for Product Certification and Market Entry in Saudi Arabia
Saudi Arabia continues to stand at the forefront of economic transformation and market liberalization, particularly under Vision 2030, which has emphasized industrial diversification, consumer protection, and international trade standards. One of the most critical components for accessing the Saudi market is compliance with the regulations of the Saudi Standards, Metrology and Quality Organization (SASO), along with its affiliated platforms: SABER and JEEM.
If you are a product manufacturer, exporter, or distributor looking to enter or expand within the Kingdom, understanding and complying with SASO’s product registration and certification requirements is essential. At The Saudi Gate, we specialize in supporting foreign businesses with seamless regulatory compliance, offering high-level consultation and services in product certification, registration, local representation, and importer of record solutions.
Why Certification in Saudi Arabia Matters
Saudi Arabia has established itself as one of the largest consumer markets in the Middle East, importing billions of dollars worth of goods annually. However, entering this lucrative market comes with regulatory obligations. Products intended for sale must comply with Saudi national standards and undergo necessary conformity assessments to ensure:
- Consumer health and safety
- Environmental protection
- National security
- Quality assurance across all sectors
With the introduction of SABER and JEEM, SASO has digitized and centralized its certification and product registration processes, requiring manufacturers and importers to manage compliance through these online platforms.
Overview of SASO: The Regulator Behind It All
SASO, established in 1972, is the national body responsible for setting technical standards and specifications across all goods and services in Saudi Arabia. It oversees the implementation of conformity assessment procedures, ensures market surveillance, and promotes quality infrastructure through advanced metrology and standardization.
SASO’s vision is aligned with Saudi Arabia’s national interest in becoming a globally competitive and quality-driven economy.
Key Functions of SASO:
- Developing Saudi standards aligned with international norms
- Managing conformity assessment programs
- Overseeing product testing and laboratory accreditation
- Implementing consumer protection initiatives
- Operating SABER and JEEM platforms
What is SABER?
SABER is SASO’s flagship online platform designed to register and certify regulated and non-regulated products intended for the Saudi market. It streamlines the previously paper-based certification process and connects manufacturers, importers, and conformity assessment bodies (CABs) into one integrated digital portal.
Main Features of SABER:
- Digitized product registration
- Real-time conformity certificate issuance
- Integration with SASO’s technical regulations
- Import permit verification
- Secure and centralized database
SABER Certificates Issued:
- Product Certificate of Conformity (PCoC) – Issued per product model and required annually.
- Shipment Certificate of Conformity (SCoC) – Issued per shipment and validates each product’s compliance.
Through SABER, all regulated products must go through testing, certification, and approval prior to customs clearance.
What is JEEM?
JEEM is a specialized digital platform operated by SASO specifically for managing product certifications related to children’s toys, electrical products, machinery, and other high-risk categories. It complements SABER by providing product tracking, unique identifier labels, and marketplace monitoring.
Why JEEM Matters:
- Ensures traceability of regulated products
- Enables consumers to verify certifications through QR codes
- Supports SASO’s anti-counterfeit initiatives
- Empowers market surveillance teams for quick response
JEEM compliance is mandatory for selected products listed under specific technical regulations, and products registered in SABER may also require JEEM labeling and validation depending on the category.
Understanding Product Categories: Regulated vs. Non-Regulated
SASO classifies all imported products into two categories:
- Regulated Products:
- Must comply with specific SASO Technical Regulations
- Require mandatory testing, product certification, and shipment certification
- Include electronics, chemicals, textiles, toys, automotive parts, and building materials
- Non-Regulated Products:
- Not covered under a specific technical regulation
- Require registration in SABER but do not need third-party certification
- Subject to random checks and documentation review
Navigating these classifications is critical. Misclassification can result in customs delays, penalties, or denial of market entry. The Saudi Gate provides expert advisory to help you correctly classify and register your products.
Certification Bodies (CABs) and Their Role
Third-party Certification Bodies, approved by SASO, are responsible for evaluating product compliance against applicable standards. These CABs operate in both local and international markets, making it easier for global manufacturers to access evaluation services.
The Saudi Gate can connect you with authorized CABs and manage all communications and documentation to ensure your products meet all regulatory benchmarks.
Challenges Companies Face
Global product owners and importers often face numerous obstacles when attempting to enter the Saudi market:
- Complex documentation requirements
- Technical language barriers in regulations
- Unfamiliarity with SASO’s evolving certification schemes
- Inability to access trusted local representatives
- Delays in registration or customs clearance
With The Saudi Gate, these challenges become opportunities. We eliminate guesswork and offer end-to-end regulatory and market entry solutions customized to your industry, product type, and business model.
The Saudi Gate’s Product Certification and Regulatory Services
At The Saudi Gate, we offer specialized services tailored to support your product’s successful entry into the Saudi Arabian market. Our key service areas include:
1. Product Registration in SABER and JEEM
- Expert classification of regulated vs. non-regulated products
- Preparation and submission of technical files
- Coordination with Certification Bodies for testing and approval
- Certificate issuance and digital tracking
2. Importer of Record (IOR) and Local Representation
- Official importer support for foreign companies without a local entity
- Authorized representation for documentation, customs clearance, and platform registration
- Full accountability on behalf of clients
3. Labeling and Product Compliance Advisory
- Assistance in meeting SASO-mandated labeling requirements (Arabic language, energy efficiency, safety marks, etc.)
- JEEM QR code issuance and verification processes
- Technical support for packaging and user manual compliance
4. Strategic Consultation
- Market readiness assessments
- Product portfolio alignment with SASO standards
- Future-proofing your product strategies based on new or upcoming regulations
Why Choose The Saudi Gate?
With years of experience in regulatory consulting and product compliance, The Saudi Gate has built a reputation for:
- Unparalleled regulatory expertise
- End-to-end service delivery
- Speed, accuracy, and proactive communication
- Custom solutions for each client’s operational model
We serve clients across all sectors – from electronics and medical devices to chemicals, toys, and smart technologies. Whether you are looking to test the Saudi market, launch a full-scale product entry, or establish long-term distribution, we are your gateway.
A Growing Landscape for Quality and Compliance
Saudi Arabia is constantly refining its regulatory frameworks to align with international best practices while promoting local industry standards. SASO’s commitment to consumer safety, product traceability, and streamlined procedures ensures that compliant companies can thrive in this evolving marketplace.
Global businesses that act early and align with these new regulatory models can gain a significant competitive advantage by building trust, brand recognition, and faster market access.
Ready to Enter the Saudi Market?
If your business is ready to expand into Saudi Arabia or is exploring the feasibility of product certification, let The Saudi Gate be your trusted local advisor.
Contact us today and let us help you with:
- Product classification and regulatory pathway planning
- Complete SABER and JEEM registration
- Local representation and IOR services
- Certification, labeling, and shipment readiness
The Saudi Gate – Your Partner in Regulatory Success Across Saudi Arabia.