Simplifying Product Certification in Saudi Arabia: Your Gateway to Compliance through SASO, COC, SABER, and JEEM

Unlock the Saudi Market with The Saudi Gate’s Expertise in Product Certification

Entering the Saudi Arabian market can be one of the most strategic business moves for global companies. The Kingdom, with its fast-paced transformation under Vision 2030, is positioning itself as a regional industrial and commercial powerhouse. For foreign businesses looking to distribute regulated products in Saudi Arabia, compliance with national regulatory standards is not just essential—it’s mandatory. This involves navigating certification programs such as SASO (Saudi Standards, Metrology and Quality Organization), COC (Certificate of Conformity), IECEE recognition, SABER, and JEEM.

At The Saudi Gate, we specialize in providing tailored consultation services to help you register, certify, and launch your products in full compliance with Saudi regulations. Whether you’re a manufacturer, distributor, or importer, our experienced consultants are ready to help you enter this high-potential market seamlessly and without delays.

Why Product Certification Matters in Saudi Arabia

Saudi Arabia enforces strict product safety, quality, and compliance standards through various governmental bodies. To import, market, and sell most categories of products in the Kingdom, businesses must meet technical and regulatory requirements set by the Saudi Standards, Metrology and Quality Organization (SASO) and comply through online platforms such as SABER and JEEM.

Failing to comply means facing shipment rejections, product recalls, penalties, or even a ban from market entry.

By working with The Saudi Gate, you gain a trusted partner to ensure that your product certifications are done right—from the first application to final approval.

Overview of the Saudi Product Certification Ecosystem

To fully understand the certification process in Saudi Arabia, it’s essential to familiarize yourself with the key players and programs involved:

1. SASO (Saudi Standards, Metrology and Quality Organization)

SASO is the central regulatory authority responsible for establishing technical regulations and standards across various product sectors in Saudi Arabia. From electrical goods and building materials to children’s toys and chemicals, SASO develops the technical requirements for safe market entry.

The Saudi Gate helps you determine which SASO standards apply to your products and how to comply with them through proper certification procedures.

2. Certificate of Conformity (COC)

The Certificate of Conformity (COC) is mandatory for all regulated products entering Saudi Arabia. It certifies that the product complies with Saudi technical regulations and standards. Depending on the product type, COC may be obtained through one of the approved conformity assessment bodies authorized by SASO.

COC is required at the shipment level, and without it, customs clearance is impossible.

At The Saudi Gate, we coordinate your conformity assessments with approved bodies, ensure your documentation is complete, and facilitate your product’s smooth clearance at customs.

3. SABER Platform

SABER is Saudi Arabia’s national conformity assessment platform developed by SASO. It digitizes the entire process of product registration and shipment certification.

SABER Functions:

  • Registers both regulated and non-regulated products
  • Connects with conformity assessment bodies for issuing product and shipment certificates
  • Enables automated risk classification and traceability

All manufacturers and importers must use SABER to obtain:

  • Product Certificate of Conformity (PCoC) – Valid for one year
  • Shipment Certificate of Conformity (SCoC) – Required for every shipment

Our consultants at The Saudi Gate can help you set up your SABER account, register your products, and obtain PCoC and SCoC efficiently.

4. JEEM Platform

JEEM is the new online system developed by SASO specifically for cosmetics and personal care products. It integrates all regulatory processes required by SASO, the Saudi Food and Drug Authority (SFDA), and the Ministry of Commerce.

JEEM offers centralized registration, market surveillance, and compliance monitoring for cosmetics and similar products.

The Saudi Gate can support cosmetic brands and personal care product owners in navigating JEEM registration and ensuring full compliance with Saudi standards and safety testing.

5. IECEE Recognition

Saudi Arabia also recognizes certifications from the IECEE CB Scheme for electrical and electronic products. However, these certificates must be validated through SASO-approved entities.

The IECEE certification is especially relevant for:

  • IT and communication devices
  • Household appliances
  • Power tools and cables
  • LED lighting

Once validated, these products can be registered on the SABER platform and issued with appropriate certificates.

The Saudi Gate simplifies the IECEE recognition process by helping clients prepare documentation, validate their CB reports, and gain fast-track approvals.

Regulated vs. Non-Regulated Products: Know the Difference

Not all products are regulated under SASO standards. Products fall under two broad categories:

Regulated Products:

  • Require conformity assessment
  • Must be registered on SABER
  • Need a Product Certificate and Shipment Certificate
  • Subject to SASO technical regulations
  • Examples: electronics, building materials, chemicals, cosmetics

Non-Regulated Products:

  • Require self-declaration of conformity
  • Still must be registered on SABER
  • No external conformity assessment required

Understanding whether your product is regulated or not is the first step toward determining the right compliance path. The Saudi Gate’s regulatory advisors can help classify your products accurately and guide you on the proper certification process.

Our Product Registration and Certification Services

At The Saudi Gate, we offer end-to-end services tailored to your business needs, product category, and target market. Our main offerings include:

1. Product Classification & Compliance Assessment

  • Determine whether your product is regulated or non-regulated
  • Identify applicable technical regulations
  • Analyze certification pathways (SABER, COC, SFDA, etc.)

2. SABER Account Setup & Product Registration

  • Create and manage SABER accounts for local importers
  • Register products under the right classification
  • Support in PCoC and SCoC application and coordination

3. IECEE and COC Management

  • Assist with IECEE recognition and document validation
  • Coordinate with conformity assessment bodies for COC issuance

4. JEEM Registration and Type Approvals

  • Handle entire registration on the JEEM platform
  • Ensure regulatory compliance with safety assessments and documentation

5. Authorized Representation

  • Act as your local representative if you do not have a Saudi entity
  • Help facilitate registration through trusted importers or distributors

6. Importer of Record (IOR) Services

  • Legally import your certified goods into Saudi Arabia
  • Maintain compliance with customs and regulatory bodies

Industries We Serve

We support manufacturers and distributors across a wide range of industries:

  • Consumer electronics
  • Home appliances
  • Automotive parts
  • Cosmetics and personal care
  • Medical devices
  • Food contact materials
  • Building and construction materials
  • Textiles and toys
  • Chemicals and lubricants

Whether you’re a startup or a global brand, we can help you navigate the regulatory maze and enter Saudi Arabia confidently.

Why Partner with The Saudi Gate?

Foreign companies trying to enter Saudi Arabia often struggle with:

  • Ambiguous regulatory requirements
  • Language barriers on official platforms
  • Finding a local importer or distributor
  • Delays in product clearance

That’s where we come in.

At The Saudi Gate, we are more than consultants—we are your strategic partners in Saudi market access. We understand the policies, speak the language of regulators, and know how to get your products certified and in-market faster.

Our Strengths:

  • Deep local regulatory knowledge
  • Multilingual experts
  • Strong relationships with SASO, SFDA, and GACA
  • Transparent pricing and fast timelines
  • Full-service approach from classification to distribution

Ready to Enter the Saudi Market?

The Saudi market is growing rapidly, and regulatory compliance is your ticket to long-term success. From SABER and COC to JEEM and IECEE, product registration and certification are complex—but they don’t have to be overwhelming.

Contact us today and let us help you.

The Saudi Gate is here to support you in building your presence in one of the most promising markets in the world.